Search engines are becoming the main source used by customers to obtain information on products and services they wish to purchase. Studies show that a majority of the internet users use search engines to find the information they require. The increasing use of search engines by customers has made it one of the most effective [...]
Curent trends in Advertiser and consumer Behaviour
Businesses continue to invest in online marketing in spite of a receding economy. There is an exponential increase in the number of businesses that ise search engines to market their business. An increasing number of smaller businesses are focusing on the internet to expand their business. Online marketing has [...]
In spite of the economic slowdown being experienced by industries worldwide, online marketing has continued to grow. IN fact the overall spend on online marketing has risen in the same period where business spending in most activities has fallen.
Online marketing has evolved significantly with time. Today online marketing has gone far beyond advertising only on [...]
• Online marketing myth 1: If you have a well designed website it will automatically achieve a high rank in Search engines like Google.
• Online marketing myth 2: Search engine marketing is only for big businesses.
• Onlinet marketing myth 3: if you advertise in pay per click like Google Ad-words, you do not [...]
90% of internet users use search engines to find what they are looking for.
Google has the largest market share in search engines. In US, Google’s market share of total search engine usage is between 60% to 70%. In UK it is nearly 90%.
Google has the highest advertiser spend among all search engines. In fact [...]
• Web site optimisation.
• Submission to search engines
• Submission to 100’s of online directories.
• Submission of your website to property blogs and forums to increase online exposure.
• Fresh new content on your website periodically.
• Assist with email marketing campaigns.
• Distribution of Press releases to promote your website.
• Getting Quality back-links to your website from high ranking websites.
