Ecommerce for Small Business

Online Marketing Trends: Advertiser Behaviour

Curent trends in Advertiser and consumer Behaviour

Businesses continue to invest in online marketing in spite of a receding economy. There is an exponential increase in the number of businesses that ise search engines to market their business. An increasing number of smaller businesses are focusing on the internet to expand their business. Online marketing has not only proved cost effective but also has much wider reach than most other forms of marketing or advertising.
A recent survey of European businesses found a continuing upward trend in search engine marketing budgets.

• The top 30 results get over 90% of search traffic and the top 10 results receive nearly 80% more traffic than those in positions 11-30 achieve.
• More than 60% of advertisers surveyed plan to increase expenditure on search marketing over the next year.
• Building brand awareness for their business online and increase sales are the two main objectives for businesses
• The main problem search engine advertisers face is increasing competition and increase in the cost of pay per click campaigns including Google Adwords
• In many European countries Organic SEO is more important than paid search for advertisers
• One of the main reasons to outsource search marketing to specialist SEO companies is lack of in-house knowledge and experience.

Online Marketing Trends - Patterns in Search Engine Usage

In spite of the economic slowdown being experienced by industries worldwide, online marketing has continued to grow. IN fact the overall spend on online marketing has risen in the same period where business spending in most activities has fallen.

Online marketing has evolved significantly with time. Today online marketing has gone far beyond advertising only on major search engines like Google and Yahoo. The recent popularity of Web2 including social networking websites, blogs and forums provide new mediums to market your website which were previously unimaginable. The search engine market is growing exponentially year on year. It is fast becoming the most preferred and cost effective marketing medium for businesses across the world. As the search market continues to grow, Google’s domination of overall market share of search traffic has remained stable. Nevertheless other search engines such as Yahoo and MSN should not be overlooked as they still command a double figure presence in the US market.

• More than two thirds of all Internet users use search engines to find the information.
• Google has approximately 70% share of the world search engine market.
• Google’s share of search engine market is even higher in UK and Europe where it commands nearly 80% of the total search engine market.
• Search engine reach in the UK is the highest where 85% of users use search engines.
• Search engines in the UK also receive the most hits; more than in any other country.
  User Behaviour

Along with the growth of the internet, the consumer behaviour patterns have also changed in recent years. More users now rely on the internet to for their information. The way we search is also changing. The number of multiple keyword queries has increased and so has the frequency of searches. Following are some important statistics that highlight these trends.

• An internet user on an average spends almost 5% of their internet time on search engines. An average every internet user spent 27 minutes on search engines each month and views nearly a 100 search pages, accounting for 3.4% of total time spent online.
• The heaviest search users come from France and Spain
• Many users use a search engine as their point of entry to the Internet

3 Common Online marketing myths

• Online marketing myth 1: If you have a well designed website it will automatically achieve a high rank in Search engines like Google.

• Online marketing myth 2: Search engine marketing is only for big businesses.

• Onlinet marketing myth 3: if you advertise in pay per click like Google Ad-words, you do not require searchj engine optimisation..

Online marketing statistics

• 90% of internet users use search engines to find what they are looking for.

• Google has the largest market share in search engines. In US, Google’s market share of total search engine usage is between 60% to 70%. In UK it is nearly 90%.

• Google has the highest advertiser spend among all search engines. In fact Google’s share is approximately twice that of all other search engines combined together.

• According to Hitwise, over 35% of all internet traffic in Uk goes via Google and this is considered to be the most targeted part of the traffic.

• 80% of search engine users will only look at the first page results.

How can you achive top rank for your small business website

• Web site optimisation.
• Submission to search engines
• Submission to 100’s of online directories.
• Submission of your website to property blogs and forums to increase online exposure.
• Fresh new content on your website periodically.
• Assist with email marketing campaigns.
• Distribution of Press releases to promote your website.
• Getting Quality back-links to your website from high ranking websites.

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