December 2nd, 2008

Online marketing statistics

  • 90% of internet users use search engines to find what they are looking for.
  • Google has the largest market share in search engines. In US, Google’s market share of total search engine usage is between 60% to 70%. In UK it is nearly 90%.
  • Google has the highest advertiser spend among all search engines. In fact Google’s share is approximately twice that of all other search engines combined together.
  • According to Hitwise, over 35% of all internet traffic in Uk goes via Google and this is considered to be the most targeted part of the traffic.
  • 80% of search engine users will only look at the first page results.

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